Tinkoff Bank
Wide range of support to ensure effective engagement of B2C customers for Tinkoff Bank, the first online-only Russian bank

So'Call, a subsidiary of MAYKOR, provides:

  • Database of phone numbers selected and segmented for customer acquisition
  • Creation and implementation of selling scripts that resulted in 12% of cold calls converting to customer applications
  • The development of an independent outsourced sales team to generate a pool of interested prospects
  • Maintain operations and account keeping information in CRM
  • Integrated project management: specialists product training, quality control of operators’ work, the daily tracking of indicators, report generation

Geography: Entire Russian Federation.