The event is designed primarily for IT executives, IT managers and heads of sales and customer relations departments considering the implementation of full-scale automated customer relationship management automation (CRM) system.

Program

10.00 – 11.00 Introduction to CRM:

• Customer Relationship Management concept
• CRM in various industries, results of CRM implementation
• Best practice for customer relationship management based on Microsoft Dynamics CRM

11.30 – 14:00 Opportunities and specifics of CRM implementation:

• Microsoft Dynamics CRM 4.0 features demonstration
• Risks for companies that want to implement CRM
• Recommendations for choosing CRM solutions
• Specifics of CRM system implementation project management