The second meeting of the Discussion Club for retail took place on 28 February 2017 in Microsoft Technology Center. The key event themes were the digital content management and cloud POS based on Microsoft solutions.

Offline retail is going to be digital. Practical aspects of the digital content management were discussed in the first part of the meeting. In particular, Addreality demonstrated capabilities of its platform to create and centrally manage advertising content in a checkout area, on information screens, etc.

In the second part, specialists of MAYKOR-GMCS introduced the participants with the possibilities of cloud POS based on Microsoft Dynamics solutions. Special attention was paid to the data security while using this solution.