5 february 2018
MAYKOR-GMCS participated in the pharmaceutical conference "Marketing contract: mutual benefits!"

The conference was held on February 1-2 at the resort "Krasnaya Polyana", Sochi. The event was organized by a group of companies "Bionika" and an information-analytical magazine “Pharmvestnik”.

The event was attended by the leading pharmaceutical companies, pharmacy chains, distributors, representatives of logistics and IT companies. The participants discussed various aspects of professional engagement and interaction between participants in the distribution of medicines to the markets of the Russian Federation and the EEU. In addition, they considered peculiarities of marketing contracts, a model for ensuring the profitability of the Russian pharmacy and opportunities for mutually beneficial cooperation among the market participants.

Particular attention was paid to the role of IT solutions in managing business data and marketing information. The issues of data collection and management were discussed with the active participation of IT companies, including expert of MAYKOR-GMCS Dmitry Mchelidze.

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