16 may 2013
Lamoda automates business processes on the base of Microsoft Dynamics AX 2012
The largest Russian online-store of clothes, shoes and accessories Lamoda automates business on the base of Microsoft Dynamics AX 2012.


It is the first project for Russia of using Microsoft Dynamics AX 2012 in e-commerce; it is being implemented with GMCS. During the last two years the company Lamoda became the leading player in the online retail, offering original products of the 700 world brands that includes 800 000 articles of clothing, shoes and accessories. Today, there are 800 employees in the company, and in the addition, there is a delivery service working throughout the whole Russia. As the managing director and co-founder Dominik Picker says: "the company's target is the creation a unique fashion space in Russia and CIS, where clients could get the maximum satisfaction from shopping."


For the high dynamic of the growth and development of the new business direction Lamoda has chosen a complex enterprise management system Microsoft Dynamics AX 2012 as a platform for construction of a unified informational space for the company. Jointly with consulting company GMCS it was formed a strategy for system implementation in the key business processes during the shortest and concrete stages that will occupy 2-3 months.


"Implementation of Microsoft Dynamics AX 2012 is the investment in the future and essential step to create powerful, sustainable and transparent business management system. The first tasks are to regulate logistic processes, as well as improve the control over financial transactions," commented the role of introduction Dmitry Kruglov, CTO Lamoda.


Sergey Osipov,Director of the special projects at GMCS, noticed: "Lamoda – an ambitious project at the level of set tasks, as well as in the performance terms. Retail is one of the top directions for our company, but automation of e-commerce on the base of Dynamics AX 2012 is an unique project for Russian market."


"We accepted this challenge with the interest and excitement, and jointly with the team of Lamoda will make all the necessary for the success," added Maxim Naumchak, Business Director GMCS.


"Microsoft Dynamics AX 2012 is the most powerful step in the retail over the entire history of business solutions Microsoft. The new version combines experience and solution for retail with the most powerful functionality of ERP at the corporate level. It allows to integrate all channels of retail, which all the contemporary trading chains work with – including "alive" store, online-stores, corporate wholesale sales, catalog sales and etc. This integration is essentially important for current dynamic retail, especially it is important to roll out new collections, manage accurately its sales, stimulate sales with online and offline companies for promotion, as well as special price offers," said Alena Gekler, Director of Microsoft Business Solutions in Russia.



About Lamoda


Lamoda is one of the most successful and fastest-developing companies in CIS. The company's business model is to deliver best-in-class e-commerce services to millions of fashion consumers across Russia, Kazakhstan and Ukraine. Lamoda was founded in 2011 in Russia with the support of Rocket Internet, the world's largest Internet incubator. Since then, the company has attracted several other major investors such as JP Morgan, AB Kinnevik, Summit Partners, Access Industries and World Bank's IFC. In March 2012, lamoda.kz in Kazakhstan was launched, and in December 2013 lamoda.ua in Ukraine. In just 3 years since founding, Lamoda has grown to more than 2800 employees across Europe, delivering fashion online to more than 2 million clients in Russia alone.

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